• Advertising,  Blog,  Brand Management,  Case Study,  Marketing,  Personal Branding,  Small Business Strategy

    Brand Study – What Should You Pay Attention to When Advertising Your Brand?

    November 8, 2018

    First of all, thank you for everyone that participated in the quick brand study I conducted on my Instagram.  The purpose of this study was to help you realize the amount of specifics you should take into consideration when advertising and what things you can control to get attention of you consumers. Also, understanding how much the smallest directional adjustment can create a better brand presence when it comes to advertising. (Esp, if you’re a business advertising in an environment where there’s multiple ads)  Almost 100% of responses came from friends of mine, which helps with the study because I know their personalities, as well as their interests. I found…

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  • Blog,  Budgeting,  Marketing,  Personal Branding,  Small Business Strategy

    The Formula of a Successful Brand

    November 1, 2018

    In today’s era, whether it be in business or any other professional life, we are not seeing the same traditional practices being applied as we did 10 years ago.  The world today demands much more to be successful and although it may seem easier to do so, it’s actually more complicated than ever. Don’t let that scare you.  Having the resources (the internet) we have at our fingertips, you would think it to be easier and it some ways it is but it’s also more complicated than ever.  Building a successful brand can be really challenging because of all the “noise” we experience each and every day.  We have too many options! Many…

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