• Blog,  Business Strategy,  Marketing,  Personal Branding

    Key Questions to Ask Yourself When Understanding Consumer Behavior

    Human Psychology is the foundation of a good marketing strategy. Everyone has a vague and simple definition of marketing but my honest definition is, it’s the art of persuasion and seduction of the mind. You might think that’s manipulating and wrong of marketers, but you’re doing it every day. The Mind + Marketing Series When if comes to building your personal brand, your daily actions require you to persuade and seduce the mind of others.  That doesn’t necessarily mean you’re lying to others, you’re just finding ways to sell your truth.  More commonly, we do this while dating.  For example, the outfit you choose to wear is to help persuade…