Human Psychology is the foundation of a good marketing strategy. Everyone has a vague and simple definition of marketing but my honest definition is, it’s the art of persuasion and seduction of the mind. You might think that’s manipulating and wrong of marketers, but you’re doing it every day. The Mind + Marketing Series When if comes to building your personal brand, your daily actions require you to persuade and seduce the mind of others. That doesn’t necessarily mean you’re lying to others, you’re just finding ways to sell your truth. More commonly, we do this while dating. For example, the outfit you choose to wear is to help persuade…
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The Formula of a Successful Brand
In today’s era, whether it be in business or any other professional life, we are not seeing the same traditional practices being applied as we did 10 years ago. The world today demands much more to be successful and although it may seem easier to do so, it’s actually more complicated than ever. Don’t let that scare you. Having the resources (the internet) we have at our fingertips, you would think it to be easier and it some ways it is but it’s also more complicated than ever. Building a successful brand can be really challenging because of all the “noise” we experience each and every day. We have too many options! Many…
