According to multiple sources that track holiday spending (Mastercard Spendingpulse & Amazon), consumers spend increased 5.1% (Nov 1 – Dec 24) this holiday season verses 2017. Total sales were close to $850 Billion!! Amazon also reported this holiday season was their record breaking season as statistics show they shipped more than a billion items just in the United States! (They have not yet released their global numbers) But first… WHAT IS BRAND-MAS? The more I thought about consumer behavior during the holidays, I realized that purchasing habits for Christmas time holiday’s are a bit different than the shopping craze of Black Friday sales. Yes, many consumers purchase their holiday presents early on Black Friday but purchasing behavior is a…