In today’s era, whether it be in business or any other professional life, we are not seeing the same traditional practices being applied as we did 10 years ago. The world today demands much more to be successful and although it may seem easier to do so, it’s actually more complicated than ever. Don’t let that scare you. Having the resources (the internet) we have at our fingertips, you would think it to be easier and it some ways it is but it’s also more complicated than ever. Building a successful brand can be really challenging because of all the “noise” we experience each and every day. We have too many options! Many…