Human Psychology is the foundation of a good marketing strategy. Everyone has a vague and simple definition of marketing but my honest definition is, it’s the art of persuasion and seduction of the mind. You might think that’s manipulating and wrong of marketers, but you’re doing it every day. The Mind + Marketing Series When if comes to building your personal brand, your daily actions require you to persuade and seduce the mind of others. That doesn’t necessarily mean you’re lying to others, you’re just finding ways to sell your truth. More commonly, we do this while dating. For example, the outfit you choose to wear is to help persuade…
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What Can We Learn From Steve Jobs? A Marketing & Communications Genius
There’s not many people in the world that don’t recognize the name “Steve Jobs” – the man that changed how we live our lives forever. We’ve all been influenced by his work in one way or another. Most of you, because of his entrepreneurship, inventions and brains that made Apple one of the largest, most valuable brands ever. Although, Apple isn’t what it is today just because of it’s products. A large part of their success is due to their successful marketing strategy. If you didn’t already know, Apple wasn’t always successful, it was actually failing for a long time until Steve Jobs rejoined the company and brought along something…
