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Rushi's Perception

Marketing – Advertising – Brand Management – Business Strategy

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  • Advertising,  Blog,  Brand Management,  Business Strategy & Growth,  Personal Branding

    Will Instagram’s New No ‘likes’ Count Update Ruin the App?

    May 2, 2019

    Will Instagram really take your like counts away? Will this ruin Instagram? During the F8 conference this week, one of the many features Facebook announced was Instagram removing their ‘like’ counts on users posts. “We want people to worry a little bit less about how many likes they’re getting on Instagram and spend a bit more time connecting with the people that they care about,” said CEO, Adam Mosseri, Tuesday during Facebook’s annual developer conference, F8. Instagram has already started their testing by launching this new feature in Canada this week. The new no ‘like’ feature will display users posts as it would normally, but the public will not see…

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    Rushi Shah 1,162 Comments
  • Advertising,  Blog,  Brand Management,  Business Strategy,  Marketing,  Personal Branding

    What Can We Learn From Steve Jobs? A Marketing & Communications Genius

    November 20, 2018

    There’s not many people in the world that don’t recognize the name “Steve Jobs” – the man that changed how we live our lives forever. We’ve all been influenced by his work in one way or another.  Most of you, because of his entrepreneurship, inventions and brains that made Apple one of the largest, most valuable brands ever.  Although, Apple isn’t what it is today just because of it’s products. A large part of their success is due to their successful marketing strategy.  If you didn’t already know, Apple wasn’t always successful, it was actually failing for a long time until Steve Jobs rejoined the company and brought along something…

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    Rushi Shah 149 Comments
  • Advertising,  Blog,  Brand Management,  Case Study,  Marketing,  Personal Branding,  Small Business Strategy

    Brand Study – What Should You Pay Attention to When Advertising Your Brand?

    November 8, 2018

    First of all, thank you for everyone that participated in the quick brand study I conducted on my Instagram.  The purpose of this study was to help you realize the amount of specifics you should take into consideration when advertising and what things you can control to get attention of you consumers. Also, understanding how much the smallest directional adjustment can create a better brand presence when it comes to advertising. (Esp, if you’re a business advertising in an environment where there’s multiple ads)  Almost 100% of responses came from friends of mine, which helps with the study because I know their personalities, as well as their interests. I found…

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    Rushi Shah 1,366 Comments

Quote of the Week

“Your brand is what other people say about you, when you’re not in the room”

 

– Jeff Bezos – CEO & Founder, Amazon

Recent Posts

  • Mar 06, 2021 Why Do Most ‘Brands’ Fail?
  • May 02, 2019 Will Instagram’s New No ‘likes’ Count Update Ruin the App?
  • Feb 12, 2019 Key Questions to Ask Yourself When Understanding Consumer Behavior
  • Dec 27, 2018 What is “Brand-mas”? – Why Amazon Broke Records This Holiday Season
  • Nov 20, 2018 What Can We Learn From Steve Jobs? A Marketing & Communications Genius

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