ABOUT

“Perception is reality” – Lee Atwater

What people see is what they’ll believe.

When I was in college, I knew I wanted to have a career in marketing or advertising. My definition and the way I see marketing is probably different than most people. It’s almost like air. Because, for any business to survive, no matter the product they serve, you need to market and be great at it. ALL because of…competition. (even as an individual person, we face competition everyday)

Coming out of college, I realized that many people struggled to understand what marketing can really do for a person or a business.  Most people I know have a misconception of it only being simple as having a nice logo, the right colors, nice website and paying money for advertising.  In the last few years, I can’t tell you the amount of times I’ve heard business owners go, “Rushi, this marketing/advertising stuff is very complicated and confusing, how do you do it?” 

After extensive observation, I’ve realized Small Businesses, Start-ups and Personal Brands struggle the most in our digital era.  Although, it may seem easier than ever, it’s not! Unlike e-commerce companies, a small business is only as valuable as their location and your location only provides organic business which will eventually plateau. To grow past your organic phase, one must have a concrete marketing strategy in place to help gain more customers and stay relevant, while maintaining advertising costs at a level you can afford.

On this site, I’m going to question the norm and call out the “BS” while giving you the truth about what it takes to create a successful brand (including your own personal brand). I’m going to share my knowledge and experiences with clients when it comes to building a successful brand and how you should start thinking about your marketing strategy. 

Whether you own a stand alone small business shop, working to launch your start up, non-profit, be social media influencer etc… My goal is to help you be successful!

I’m not much of a writer so don’t judge me on my writing skills 🙂  I hope you enjoy my blog and find my content helpful.

Maybe, we will work together in the future.

Best,
Rushi

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